The studio for art and craft
Web Redesign | Role: Visual Designer
Brief
The goal behind the redesign and improvement of The Studio for art and craft website is to promote the Studio and attract more sign-ups. The studio offers various classes for kids and adults.
The website has redesigned considering User-Centered design, right from initial sketches to final Visual design
Challenges
Target Customers
In order to promote the Studio effectively, the web design should focus on some target customers, which were selected by market research.
User Centered Design
Website layout, content needs to be good It should be a balance of images and typography
Branding
The Studio is trendy but there is no proper branding which reflects the identity of the studio.
The brand needs to be fun and exciting to reflect the spirit of an art studio.
Marketing Research
Discovery
The research on Michaels shows that the majority of customers are artists, kids, and people who are interested in art and craft activities. Also, price, online quality of video, and location are their first three criteria during registration for classes
This Little shop provides art supplies and also offers classes for kids and adults but you need to follow another website where details are included about the classes. This website is pretty good compared to The Studio website also, the Usability is good but in the google reviews, The Studio has better rating compared to little shop because of location and prices.
Persona
Goal:
Join summer art classes with her daughter.
Motivation:
Want to enjoy their time by doing art and craft activity where they can explore new things
Nancy and Cindy
Demographic for Nancy
Age :
Number of kids :
35
One
Ethinicity :
White
Education :
Master in Architechture
Income :
$100000
Location :
Newyork
Technology Platform
The research on Michaels shows that the majority of customers are artists, kids, and people who are interested in art and craft activities. Also, price, online quality of the video, and location are their first three criteria during registration for classes
Primary User- Parents, Students
Secondary User- Normal Person
This persona explains about primary users. Nancy is an Architect who always does DIY projects at home, her daughter grew up watching her mother.They are looking for fun activities. Nancy is looking to learn and explore new things, e.g painting.
On the Website, they first look at the location, ease of registeration and pricing
Solutions
Wireframes
Logo Design/Color Palette/Typefaces
Old Logo
Too fancy Typography
less space between the characters
Uneven alignment
Too dark color
Difficult to read
New Logo design Ideas
Typefaces
Roboto Light
Text :
Menu :
Roboto Regular
Color Palettes
How design changes
