Kashish Beauty salon
Web redesign and Development
Role: UI /UX Designer/Developer
Brief
The main reason behind to design and develop this website is to increase the numbers of a visitor to the salon and grow the business. On Kashish website user can see Location and Hours for salon also they can easily make an online appointment.
I designed and developed a website from scratch using HTML5, CSS3, Javascript, Also adequately used Google map and Saas software SetMore software to take an online appointment.
Business details :
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Kashish Salon is popular for threading, waxing and facial services with a reasonable price using Natural products.
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Salon has two branches, one has in Santa Clara and another has in Sunnyvale.
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They sell and market their own wax product.
Objectives :
Business Objectives :
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The site aims to increase customer flow and increase the number of visitors to the salon.
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Establishing trust
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Provide functionality to make appointments online
User Objectives :
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Search Salon Contact information and hours.
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Get appointment easily.
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Search details about services and rates.
Design Objectives :
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Provide easy navigation for the website.
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Make the website more colorful and attractive.
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Provide Effective calls to action.
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Build Salon Brand.
Challenges
I saw a problem.
I often wondered if there was a way to make the visitors better prepared for their visits with booked appointment or enable them to plan weeks ahead, minimize unpleasant surprise elements (‘sometimes the customer doesn't know, salon closed on holidays!’), without browsing through multiple websites & calendars.
General question in customer's mind…
Why can’t I see all the info in one place?
Why I cant take online appoinement ?
When and where should I visit the salon? whats is their scheduled hours.
User don't have time to call them to book appointments. Can user take an appointment on specific date and time? Sometimes call goes on hold or voicemail
So I decided to jot down all the pain points I observed…
A quick card sorting exercise revealed patterns that the queries could be classified into.
Online Presence: Call to action
Salon info
Surveys & Interviews
I conducted field-survey of 15 visitors and an online survey of 8 beauty salon-goers as part of design research to dig deeper into the visitor experience at the Kashish.
Research Meathods
Surveys
Interviews
Persona Creation
Targeted User
Primary Users: Working women
Secondary Users: Housewives
Ideatation
Solutions
Wireframes
Version 1
Version 2
Visual Design
Logo Exploration
How I perceived the brand
When I saw the logo, I feel that logo is looking good but have some things needed to improve,
General observation ...
- Overall color scheme needed to be more inspiring and brighter
- The letter should be easy to read
- Logo needed to be fun and exciting
Business card:
- Pink and blue colors
- Pick those color with little bit low contrast
Final Logo
Call to action design
Updated design:
Typefaces
Heading :
Font-family: 'Metrophobic', Arial, serif
Font-weight: 400
Font size: 20px
Text :
Font-family: 'Metrophobic', Arial, serif
Font-weight: 400
Font size: 18px
Others:
Font: Grapholita Script
Roboto thin
Font-weight: 400
Color Tone:
Final Design
